{"id":14565,"date":"2021-11-29T14:26:27","date_gmt":"2021-11-29T10:56:27","guid":{"rendered":"https:\/\/the-brandingagency.com\/?post_type=activities&#038;p=14565"},"modified":"2026-02-12T11:05:15","modified_gmt":"2026-02-12T07:35:15","slug":"the-%d9%be%da%98%d9%88%d9%87%d8%b4-%d8%a8%d8%b1%d9%86%d8%af","status":"publish","type":"activities","link":"https:\/\/the-brandingagency.com\/en\/activities\/the-%d9%be%da%98%d9%88%d9%87%d8%b4-%d8%a8%d8%b1%d9%86%d8%af\/","title":{"rendered":"THE &#8211; \u067e\u0698\u0648\u0647\u0634 \u0628\u0631\u0646\u062f"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14565\" class=\"elementor elementor-14565 elementor-14426\" data-elementor-post-type=\"activities\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ff65153 elementor-section-full_width elementor-section-content-top elementor-hidden-tablet elementor-hidden-mobile elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"5ff65153\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4eefc028 display-parent\" data-id=\"4eefc028\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbf4308 elementor-widget elementor-widget-image\" data-id=\"dbf4308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"587\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2025\/09\/Services-Banner-02-01_11zon-scaled.webp\" class=\"attachment-full size-full wp-image-13359\" alt=\"\" srcset=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2025\/09\/Services-Banner-02-01_11zon-scaled.webp 2560w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2025\/09\/Services-Banner-02-01_11zon-300x69.webp 300w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2025\/09\/Services-Banner-02-01_11zon-1024x235.webp 1024w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2025\/09\/Services-Banner-02-01_11zon-768x176.webp 768w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2025\/09\/Services-Banner-02-01_11zon-1536x352.webp 1536w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2025\/09\/Services-Banner-02-01_11zon-2048x469.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a30ce31 display-child elementor-widget elementor-widget-heading\" data-id=\"2a30ce31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BRAND\n<\/br>\nResearch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b50073 elementor-section-full_width elementor-section-content-middle elementor-section-stretched elementor-hidden-desktop elementor-hidden-laptop elementor-section-height-default elementor-section-height-default\" data-id=\"0b50073\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f498d66 display-parent\" data-id=\"f498d66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84d120f elementor-widget elementor-widget-image\" data-id=\"84d120f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"587\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2025\/09\/Services-Banner-02-01_11zon-scaled.webp\" class=\"attachment-full size-full wp-image-13359\" alt=\"\" srcset=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2025\/09\/Services-Banner-02-01_11zon-scaled.webp 2560w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2025\/09\/Services-Banner-02-01_11zon-300x69.webp 300w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2025\/09\/Services-Banner-02-01_11zon-1024x235.webp 1024w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2025\/09\/Services-Banner-02-01_11zon-768x176.webp 768w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2025\/09\/Services-Banner-02-01_11zon-1536x352.webp 1536w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2025\/09\/Services-Banner-02-01_11zon-2048x469.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a72965 display-child elementor-widget elementor-widget-heading\" data-id=\"5a72965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BRAND\n<\/br>\nResearch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-233ac4e6 elementor-section-full_width elementor-section-content-top elementor-section-stretched elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"233ac4e6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ed40f62\" data-id=\"5ed40f62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2c97fcb6 elementor-section-full_width elementor-section-content-top elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"2c97fcb6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63681b33\" data-id=\"63681b33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a0257e elementor-widget elementor-widget-heading\" data-id=\"9a0257e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u067e\u0698\u0648\u0647\u0634 \u0628\u0631\u0646\u062f (Brand Research)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f09386 fontsize-custom elementor-widget elementor-widget-text-editor\" data-id=\"5f09386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0633\u0631\u0645\u0646\u0634\u0627\u0621 \u062a\u0645\u0627\u0645 \u0641\u0631\u0627\u06cc\u0646\u062f\u0647\u0627 \u0648 \u067e\u0631\u0648\u0698\u0647\u200c\u0647\u0627 \u062f\u0631 \u0622\u0698\u0627\u0646\u0633 \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc THE \u067e\u0698\u0648\u0647\u0634 \u0628\u0631\u0646\u062f \u0627\u0633\u062a. \u06a9\u0644\u06cc\u0647\u200c\u06cc \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627 \u0627\u0632 \u0637\u0631\u0627\u062d\u06cc \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062a\u0627 \u0637\u0631\u0627\u062d\u06cc \u0647\u0648\u06cc\u062a \u0628\u0635\u0631\u06cc \u0648 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0628\u0631\u0627\u0633\u0627\u0633 \u0646\u062a\u0627\u06cc\u062c \u062d\u0627\u0635\u0644 \u0627\u0632 \u067e\u0698\u0648\u0647\u0634\u0650 \u0645\u062f\u0644 \u0645\u062d\u0648\u0631 \u062f\u0631 \u0686\u0647\u0627\u0631 \u0628\u062e\u0634 \u06a9\u0627\u0631\u0628\u0631\u060c \u0628\u0627\u0632\u0627\u0631\u060c \u0631\u0642\u0628\u0627 \u0648 \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u062d\u0633\u060c \u0634\u0647\u0648\u062f\u060c \u0646\u0638\u0631 \u0648 \u062a\u062c\u0631\u0628\u0647 \u0634\u062e\u0635\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u0633\u062a \u0648 \u0647\u0645\u06cc\u0646\u200c\u0637\u0648\u0631 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u0628\u0646\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f\u0647\u0627 \u0646\u06cc\u0633\u062a.<\/p><p><strong>\u062a\u0645\u0627\u06cc\u0632 \u0645\u0627:<\/strong> \u067e\u0698\u0648\u0647\u0634 \u0645\u062f\u0644 \u0645\u062d\u0648\u0631 \u0648 \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u0647\u0631 \u067e\u0631\u0648\u0698\u0647 \u06a9\u0647 \u0645\u0646\u062c\u0631 \u0628\u0647 \u0647\u062f\u0641\u0645\u0646\u062f \u0648 \u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u0627\u0646\u062c\u0627\u0645 \u0634\u062f\u0646 \u067e\u0698\u0648\u0647\u0634 \u062c\u0647\u062a \u0637\u0631\u0627\u062d\u06cc \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u0648<br \/>\u0627\u0631\u0627\u0626\u0647<br \/>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e53378b fontsize-custom elementor-widget elementor-widget-text-editor\" data-id=\"e53378b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0622\u0646\u0686\u0647 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f:<\/p><ul><li>\u067e\u0698\u0648\u0647\u0634 \u062f\u0631\u0628\u0627\u0631\u0647\u200c\u06cc \u0641\u0648\u0627\u0626\u062f \u0645\u0648\u0631\u062f \u0627\u0646\u062a\u0638\u0627\u0631 \u0648 \u0631\u0641\u062a\u0627\u0631 \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646<\/li><li>\u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0627\u0631\u0632\u0634 \u0648\u06cc\u0698\u0647 \u0628\u0631\u0646\u062f (Brand Equity)<\/li><li>\u06a9\u0634\u0641 \u062a\u0635\u0648\u06cc\u0631 \u0628\u0631\u0646\u062f<\/li><li>\u0628\u0631\u0631\u0633\u06cc \u0631\u0642\u0628\u0627<\/li><li>\u0633\u0646\u062c\u0634 \u0633\u0644\u0627\u0645\u062a \u0628\u0631\u0646\u062f (Brand Health Tracking)<\/li><li>\u067e\u0698\u0648\u0647\u0634 \u062f\u0627\u062e\u0644\u06cc \u0648 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0645\u0648\u0627\u0631\u062f\u06cc \u0645\u0627\u0646\u0646\u062f \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632\u060c \u0645\u0646\u0627\u0628\u0639 \u062f\u0631\u062f\u0633\u062a\u0631\u0633\u060c \u062c\u0647\u062a\u200c\u06af\u06cc\u0631\u06cc\u200c\u0647\u0627\u06cc \u06a9\u0644\u0627\u0646 \u0648 &#8230;<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-514c4021 services-sticky-sidebar\" data-id=\"514c4021\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f92801b elementor-widget elementor-widget-heading\" data-id=\"f92801b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/the-brandingagency.com\/activities\/brand-research\/\">BRAND RESEARCH\n<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b17a509 elementor-widget elementor-widget-heading\" data-id=\"6b17a509\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/the-brandingagency.com\/activities\/brand-strategy\/\">BRAND STERATEGY\n<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42119d8d elementor-widget elementor-widget-heading\" data-id=\"42119d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/the-brandingagency.com\/activities\/brand-visual-identity\/\">BRAND VISUAL IDENTITY\n<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa1a0f4 elementor-widget elementor-widget-heading\" data-id=\"5fa1a0f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/the-brandingagency.com\/activities\/brand-campaigns\/\">BRANDING CAMPAIGNS<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":8619,"template":"","meta":{"_acf_changed":false},"class_list":["post-14565","activities","type-activities","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/the-brandingagency.com\/en\/wp-json\/wp\/v2\/activities\/14565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/the-brandingagency.com\/en\/wp-json\/wp\/v2\/activities"}],"about":[{"href":"https:\/\/the-brandingagency.com\/en\/wp-json\/wp\/v2\/types\/activities"}],"version-history":[{"count":0,"href":"https:\/\/the-brandingagency.com\/en\/wp-json\/wp\/v2\/activities\/14565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/the-brandingagency.com\/en\/wp-json\/wp\/v2\/media\/8619"}],"wp:attachment":[{"href":"https:\/\/the-brandingagency.com\/en\/wp-json\/wp\/v2\/media?parent=14565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}