{"id":14495,"date":"2024-07-23T19:18:29","date_gmt":"2024-07-23T15:48:29","guid":{"rendered":"https:\/\/the-brandingagency.com\/?post_type=portfolio&#038;p=14495"},"modified":"2026-02-24T21:54:13","modified_gmt":"2026-02-24T18:24:13","slug":"barsam","status":"publish","type":"portfolio","link":"https:\/\/the-brandingagency.com\/en\/portfolio\/barsam\/","title":{"rendered":"Barsam"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14495\" class=\"elementor elementor-14495 elementor-14396\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-54b0f5a elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-top elementor-section-stretched elementor-section-height-default\" data-id=\"54b0f5a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a7f333\" data-id=\"7a7f333\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb836cf elementor-widget elementor-widget-image\" data-id=\"fb836cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"999\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/01-jpg.webp\" class=\"attachment-full size-full wp-image-11655\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-bdabd75 elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"bdabd75\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a0c194\" data-id=\"4a0c194\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6c05aa elementor-widget elementor-widget-text-editor\" data-id=\"f6c05aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"bodytexts-Article-WebsiteTHE-\" style=\"text-align: left;\" align=\"left\"><b>Brand Challenge<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa6cae4 fontsize-custom elementor-widget elementor-widget-text-editor\" data-id=\"fa6cae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Barsam Pishro brand, under the trade name Barsam Polymer, entered the market in 2016 in the field of providing anti-wear products and services, especially for the polyurethane industry. Given the size of the target market and the wide range of target audiences, the main challenges of the brand were identified as the lack of sales and marketing strategies appropriate to each segment of the market and providing appropriate services to the brand\u2019s audiences, and the lack of an integrated visual identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3348cdc elementor-widget elementor-widget-text-editor\" data-id=\"3348cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"bodytexts-Article-WebsiteTHE-\" style=\"text-align: left;\" align=\"left\"><b>Experience<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57f289a fontsize-custom elementor-widget elementor-widget-text-editor\" data-id=\"57f289a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>THE Branding Agency\u2019s research Based on the brand research conducted by THE Branding Agency on managers, internal employees, various groups of brand audiences and customers, it was determined that, given the volume of expectations and requests of customers and target audiences, there should be specific work processes in the organization and, initially, the necessary infrastructure should be designed and, after the processes are in place, they should be provided to the audience and customers in the form of a new identity, routine products, personalized products, and technical and engineering consulting services. Also, in line with the designed personality, efforts should be made to build a specialist and skilled identity while utilizing up-to-date industry knowledge.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-42dd411\" data-id=\"42dd411\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77872b6 elementor-widget elementor-widget-image\" data-id=\"77872b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"1244\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/2-1-jpg.webp\" class=\"attachment-full size-full wp-image-11657\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-93ca1fd elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"93ca1fd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24dde2b\" data-id=\"24dde2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea8d52b elementor-widget elementor-widget-image\" data-id=\"ea8d52b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1244\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/3-1-jpg.webp\" class=\"attachment-full size-full wp-image-11659\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-0f1ad97 elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"0f1ad97\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b715eea\" data-id=\"b715eea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edc931e elementor-widget elementor-widget-text-editor\" data-id=\"edc931e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"bodytexts-Article-WebsiteTHE-\" style=\"text-align: left;\" align=\"left\"><b>Brand Visual Solutions<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c6a5ed fontsize-custom elementor-widget elementor-widget-text-editor\" data-id=\"3c6a5ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the change in Barsam Polymer\u2019s brand strategy and its transformation into Barsam Pishro to create more sub-brands in the future, Barsam\u2019s design also had to change to reflect the new structure.<\/p><p>The previous Barsam Polymer logo was designed based on the chemical structure of the polymer and a hexagonal form with linear links. Given the need to maintain the structure of the previous logo, the overall hexagonal form of the logo was maintained and the concept of being a pioneer was created by creating upward arrow-like forms.<\/p><p>In this regard, a new pattern was designed based on the new logo and the basic items and various brand touch points such as exhibition, packaging, advertising structure, etc. were also designed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a1720d5\" data-id=\"a1720d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58183d8 elementor-widget elementor-widget-image\" data-id=\"58183d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1244\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/4-1-jpg.webp\" class=\"attachment-full size-full wp-image-11661\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-ad0c3bb elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"ad0c3bb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe254c0\" data-id=\"fe254c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-067c14a elementor-widget elementor-widget-image\" data-id=\"067c14a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1244\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/5-1-jpg.webp\" class=\"attachment-full size-full wp-image-11663\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-44df86e elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"44df86e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bca0e44\" data-id=\"bca0e44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4656eb elementor-widget elementor-widget-image\" data-id=\"a4656eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1244\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/6-jpg.webp\" class=\"attachment-full size-full wp-image-11665\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-17b821a elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"17b821a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b73646d\" data-id=\"b73646d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b50d602 elementor-widget elementor-widget-image\" data-id=\"b50d602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1244\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/7-jpg.webp\" class=\"attachment-full size-full wp-image-11667\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-748e90a elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"748e90a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4eea1a2\" data-id=\"4eea1a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d88c08 elementor-widget elementor-widget-image\" data-id=\"7d88c08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1244\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/8-jpg.webp\" class=\"attachment-full size-full wp-image-11669\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-c9649de elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"c9649de\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c8287f\" data-id=\"9c8287f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78a0365 elementor-widget elementor-widget-image\" data-id=\"78a0365\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1244\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/9-jpg.webp\" class=\"attachment-full size-full wp-image-11671\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-82ee95c elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"82ee95c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ccfaf6\" data-id=\"8ccfaf6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8115331 elementor-widget elementor-widget-image\" data-id=\"8115331\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1244\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/10-jpg.webp\" class=\"attachment-full size-full wp-image-11673\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9459c7 elementor-section-stretched elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"a9459c7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1a6f69\" data-id=\"f1a6f69\" data-element_type=\"column\" 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