{"id":14496,"date":"2024-07-10T01:09:29","date_gmt":"2024-07-09T21:39:29","guid":{"rendered":"https:\/\/the-brandingagency.com\/?post_type=portfolio&#038;p=14496"},"modified":"2026-02-24T21:57:49","modified_gmt":"2026-02-24T18:27:49","slug":"sarak","status":"publish","type":"portfolio","link":"https:\/\/the-brandingagency.com\/en\/portfolio\/sarak\/","title":{"rendered":"Sarak"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14496\" class=\"elementor elementor-14496 elementor-14418\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-54b0f5a elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-top elementor-section-stretched elementor-section-height-default\" data-id=\"54b0f5a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a7f333\" data-id=\"7a7f333\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb836cf elementor-widget elementor-widget-image\" data-id=\"fb836cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"999\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/Sarak-05-10-jpg.webp\" class=\"attachment-full size-full wp-image-11449\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-bdabd75 elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"bdabd75\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a0c194\" data-id=\"4a0c194\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6c05aa elementor-widget elementor-widget-text-editor\" data-id=\"f6c05aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Brand Challenge<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa6cae4 fontsize-custom elementor-widget elementor-widget-text-editor\" data-id=\"fa6cae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The SAARC brand started its activity in the field of women&#8217;s clothing and has a history of nearly forty years. Less than a decade has passed since the brand&#8217;s presence in the retail sector, and it has faced numerous challenges. How to develop the new men&#8217;s and children&#8217;s product portfolio and how to enter the market for these products (brand architecture), the disproportion between sales and investment in branch development, and the lack of awareness of the brand among the target audience were the main challenges for the SAARC brand in this project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3348cdc elementor-widget elementor-widget-text-editor\" data-id=\"3348cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Experience gained<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57f289a fontsize-custom elementor-widget elementor-widget-text-editor\" data-id=\"57f289a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After conducting qualitative research on the brand&#8217;s target audience groups, namely senior managers, internal employees and store employees, satisfied and dissatisfied customers of the brand, and future target audiences at The Branding Agency, we concluded that despite the positive association with customers, the brand is still unknown among the target audience and has low awareness and perceived quality. Therefore, communication campaigns were designed in line with the brand identity to enhance brand awareness, and considering the vision developed for the SAARC brand, in order to enhance the perceived quality of customers, the need for a sub-brand with a smart casual style that has a non-Iranian origin was considered essential and was taken into account in the development of the brand strategy. The SAARC brand should play the role of changing the clothing style and life of its target audience in line with the designed identity, to the extent that the slogan of this brand is a testament to this claim:<\/p><p>&#8220;SAARC, harmony of color and style&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-42dd411\" data-id=\"42dd411\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77872b6 elementor-widget elementor-widget-image\" data-id=\"77872b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"1244\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/Sarak-05-11-jpg.webp\" class=\"attachment-full size-full wp-image-11451\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-93ca1fd elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"93ca1fd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24dde2b\" data-id=\"24dde2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea8d52b elementor-widget elementor-widget-image\" data-id=\"ea8d52b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1244\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/Sarak-05-12-jpg.webp\" class=\"attachment-full size-full wp-image-11377\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-9c2a2cf elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"9c2a2cf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-650404c\" data-id=\"650404c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46c7b05 elementor-widget elementor-widget-text-editor\" data-id=\"46c7b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Visual brand solutions<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73a10b7 fontsize-custom elementor-widget elementor-widget-text-editor\" data-id=\"73a10b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The SAARC design project began by solving the challenge of keeping the SAARC logotype in its previous format, but with standardization, it could be seen in an integrated and structured way at all touch points. Given the abundance of brand touch points such as header boards, shopping bags, website, etc., the SAARC logo had to be seen everywhere in the same way and with the same appearance.<\/p><p>Also, by strengthening the secondary color yellow, an attempt was made to increase the audience&#8217;s attention to the brand&#8217;s appearance by adding this color.<\/p><p>In the brand designs, an attempt was also made to form a better association of the brand&#8217;s visual identity in the audience&#8217;s mind by using two lines above and below the logo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50203cc\" data-id=\"50203cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4396bc elementor-widget elementor-widget-image\" data-id=\"c4396bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"824\" height=\"720\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/Sarak-05-3.gif\" class=\"attachment-full size-full wp-image-11471\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-ad0c3bb elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"ad0c3bb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe254c0\" data-id=\"fe254c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-067c14a elementor-widget elementor-widget-image\" data-id=\"067c14a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1244\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/Sarak-05-1-jpg.webp\" class=\"attachment-full size-full wp-image-11429\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-6dd7672 elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-top elementor-section-stretched elementor-section-height-default\" data-id=\"6dd7672\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f0596d\" data-id=\"3f0596d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9264e58 elementor-widget elementor-widget-image\" data-id=\"9264e58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1244\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/Sarak-05-3-jpg.webp\" class=\"attachment-full size-full wp-image-11435\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9440287\" data-id=\"9440287\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38580a7 elementor-widget-laptop__width-initial elementor-widget elementor-widget-image\" data-id=\"38580a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1244\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/Sarak-05-2-jpg.webp\" class=\"attachment-full size-full wp-image-11433\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-2259ea5 elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"2259ea5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c67d5dd\" data-id=\"c67d5dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e14d91 elementor-widget elementor-widget-image\" data-id=\"6e14d91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1244\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/Sarak-05-4-jpg.webp\" class=\"attachment-full size-full wp-image-11437\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-19d4a33 elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"19d4a33\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65b5b98\" data-id=\"65b5b98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1eb402c elementor-widget elementor-widget-video\" data-id=\"1eb402c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;start&quot;:0,&quot;mute&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/stage.the-brandingagency.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Sarak-05-5-jpg.webp&quot;,&quot;id&quot;:11439,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/Sarak-05-1.mp4\" controls=\"\" preload=\"metadata\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/Sarak-05-5-jpg.webp);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-18f8d81 elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"18f8d81\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d1574f1\" data-id=\"d1574f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-895faa8 elementor-widget elementor-widget-text-editor\" data-id=\"895faa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Brand Pattern<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8a78f2 fontsize-custom elementor-widget elementor-widget-text-editor\" data-id=\"c8a78f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To create a stronger mental image of the SAARC brand, it was necessary to connect with the audience with a new visual element beyond the brand logo. The star was present in the brand name, which was fully consistent with the SAARC brand strategy that planned to create harmony in the style of the clothing for the audience. For this reason, the flight of starlings was used for the brand pattern design, which was used in the design of brand items and also videos, the flight of starlings and the harmony and coordination they create for the viewer when flying.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2e5db0d\" data-id=\"2e5db0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-285d2b9 elementor-widget elementor-widget-image\" data-id=\"285d2b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/Sarak-05-2.gif\" class=\"attachment-full size-full wp-image-11469\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-f5d02ce elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"f5d02ce\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fe3126\" data-id=\"4fe3126\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92a21c5 elementor-widget elementor-widget-image\" data-id=\"92a21c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1244\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/Sarak-05-7-jpg.webp\" class=\"attachment-full size-full wp-image-11443\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-72fb6fd elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"72fb6fd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1613e3b\" data-id=\"1613e3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc5853b elementor-widget elementor-widget-image\" data-id=\"bc5853b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1244\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2024\/07\/Sarak-05-8-jpg.webp\" class=\"attachment-full size-full wp-image-11445\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-cbf7e36 elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"cbf7e36\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5c5bbb\" data-id=\"e5c5bbb\" data-element_type=\"column\" 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