{"id":14582,"date":"2024-05-11T03:01:54","date_gmt":"2024-05-10T23:31:54","guid":{"rendered":"https:\/\/the-brandingagency.com\/?post_type=portfolio&p=14582"},"modified":"2026-02-24T23:15:30","modified_gmt":"2026-02-24T19:45:30","slug":"blanton","status":"publish","type":"portfolio","link":"https:\/\/the-brandingagency.com\/en\/portfolio\/blanton\/","title":{"rendered":"Blanton"},"content":{"rendered":"\t\t
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Challenge<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Blanton is an active brand in the home appliance industry that is considered a newcomer to the industry, but the experience of its founders in this industry has allowed it to capture a significant share of the market in a short time. The main features of this brand include its complete portfolio, which includes almost all home appliance products. The main challenges of the brand include the following:<\/p>

1- The lack of a specific brand strategy for the integration of programs inside and outside the organization<\/p>

2- Lack of integration in visual elements such as packaging of various products, vending machines, store decor, etc.<\/p>

3- The brand is unknown among end consumers and, consequently, the high bargaining power of the distribution channel in commercial transactions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Experience gained<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Brand research was conducted using qualitative methods and in-depth interviews to discover the expected benefits of customers, the strengths and weaknesses of the organization, and the insights of different layers (internal employees, suppliers, distributors, and end consumers). After detailed brand research studies, Blanton’s strategy was developed so that, in addition to creating brand differentiation among competitors, Blanton’s products would be placed alongside the family in line with identity and by combining art and technology, and ultimately be a brand related to the trends and needs of the younger generation. Based on this, Blanton’s brand slogan was designed as “THE ART OF BEING FAMILY”.<\/p>

Next, in order to improve the brand’s weaknesses and maintain its strengths, operational plans were developed for the brand. And at the end of the project, a communication plan (including television advertising, holding events for the distribution channel, and strengthening the content production program on social networks) was developed to convey the new identity to the minds of the audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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