{"id":14585,"date":"2023-06-14T06:47:30","date_gmt":"2023-06-14T03:17:30","guid":{"rendered":"https:\/\/the-brandingagency.com\/?post_type=portfolio&#038;p=14585"},"modified":"2026-02-24T23:30:45","modified_gmt":"2026-02-24T20:00:45","slug":"bartar-food-products","status":"publish","type":"portfolio","link":"https:\/\/the-brandingagency.com\/en\/portfolio\/bartar-food-products\/","title":{"rendered":"BARTAR FOOD PRODUCTS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14585\" class=\"elementor elementor-14585 elementor-14397\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-54b0f5a elementor-section-full_width elementor-section-content-top elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"54b0f5a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a7f333\" data-id=\"7a7f333\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb836cf elementor-widget elementor-widget-image\" data-id=\"fb836cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"999\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/08\/-\u0628\u0646\u0631-jpg.webp\" class=\"attachment-full size-full wp-image-8702\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-bdabd75 elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"bdabd75\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a0c194\" data-id=\"4a0c194\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a0cd9f elementor-widget elementor-widget-text-editor\" data-id=\"6a0cd9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"bodytexts-Article-WebsiteTHE-\" style=\"text-align: left;\" align=\"left\"><b>BARTAR Food Products<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4849b1 elementor-widget elementor-widget-text-editor\" data-id=\"b4849b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"bodytexts-Article-WebsiteTHE-\" style=\"text-align: left;\" align=\"left\"><b>Project Topic<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42e9435 fontsize-custom elementor-widget elementor-widget-text-editor\" data-id=\"42e9435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"bodytexts-Article-WebsiteTHE-\" style=\"text-align: left;\" align=\"left\">Designing Brand and Product Architecture, Developing the Identity and Strategy of the Main Brand<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c61ecce elementor-widget elementor-widget-text-editor\" data-id=\"c61ecce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"bodytexts-Article-WebsiteTHE-\" style=\"text-align: left;\" align=\"left\"><b>Brand Challenge<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c9597 fontsize-custom elementor-widget elementor-widget-text-editor\" data-id=\"e4c9597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Bartar Food Industries brand faced a multitude of product categories. The multitude of products made it difficult to be under the umbrella of a single brand. This multitude of different products made it difficult to focus on sales, and the main brand did not have a specific association in terms of products in the minds of the audience, which caused it to lose its position as the first choice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-122c1b9 elementor-widget elementor-widget-text-editor\" data-id=\"122c1b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"bodytexts-Article-WebsiteTHE-\" style=\"text-align: left;\" align=\"left\"><b>Experience<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-576ae1e fontsize-custom elementor-widget elementor-widget-text-editor\" data-id=\"576ae1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Market research was conducted at different levels for Bartar. In this research, ordinary consumers in the three provinces of Tehran, Kerman and Gilan were studied and various indicators, such as brand awareness, brand recognition, brand recall, brand preference, etc. were extracted for different products. Then, the image of the Bartar brand in the minds of consumers was obtained and a clear path was created for designing the brand architecture. Finally, the Bartar brand architecture was designed in such a way that related products were placed in one brand and other products in another brand, and a unified identity was created for the main brand.<\/p><p>According to the characteristics of the products, two different brands are formed in two areas: packaging-based products (dried fruits, legumes, etc.) and production and cooking-based products (canned food, etc.).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-42dd411\" data-id=\"42dd411\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77872b6 elementor-widget elementor-widget-image\" data-id=\"77872b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/07\/1-1.gif\" class=\"attachment-full size-full wp-image-7726\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-93ca1fd elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"93ca1fd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24dde2b\" data-id=\"24dde2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fc3389 elementor-widget elementor-widget-video\" data-id=\"9fc3389\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;start&quot;:0,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/stage.the-brandingagency.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/Screenshot-2023-07-15-045934.png&quot;,&quot;id&quot;:8113,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;}}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/07\/5 MB.mp4\" loop=\"\" preload=\"metadata\" muted=\"muted\" controlsList=\"nodownload\" poster=\"https:\/\/stage.the-brandingagency.com\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-15-045934.png\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url();\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-37dc34b elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"37dc34b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79bef46\" data-id=\"79bef46\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3976a2e elementor-widget elementor-widget-image\" data-id=\"3976a2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1241\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/3-5-scaled.jpg\" class=\"attachment-full size-full wp-image-7466\" alt=\"\" srcset=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/3-5-scaled.jpg 2560w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/3-5-300x145.jpg 300w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/3-5-1024x496.jpg 1024w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/3-5-768x372.jpg 768w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/3-5-1536x745.jpg 1536w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/3-5-2048x993.jpg 2048w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/3-5-700x339.jpg 700w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-df66250 elementor-section-full_width elementor-section-height-full elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"df66250\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-104e7bc\" data-id=\"104e7bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cc6cad elementor-widget elementor-widget-text-editor\" data-id=\"1cc6cad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"bodytexts-Article-WebsiteTHE-\" style=\"text-align: left;\" align=\"left\"><b>Brand visual identity<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e89cc76 fontsize-custom elementor-widget elementor-widget-text-editor\" data-id=\"e89cc76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand research showed that the superior audience has a good association with the form (bar in Persian letter) of the superior logo. Therefore, in the redesign of the Persian logo, the form of letters (bar), which is a very dominant form in the Persian logotype, has been used as the rays of the sun. Also, due to the removal of English type from the Persian logo, the proportions of the logo frame were changed and the forms were better positioned in the new frame.<\/p><p>On the other hand, the superior brand faced the challenge of not being seen by the audience due to the lack of a separate English logo in the packaging of products in global markets. Therefore, in the redesign of the logo, the English type was removed from the Persian logo and its letters were modified based on the letters of the Persian type logo and the space of the logo frame to be used as a separate format.<\/p><p>Also, in the design of the visual identity of the top brand, the forms in Persian type were introduced as fixed elements in the overall visual communication of the brand, and an effort was made to expand these forms well and based on the needs of the brand. Following this fixed design style will help the brand in the future, so that the audience sees all the brand&#8217;s touch points as a harmonious and integrated family.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-055622c\" data-id=\"055622c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3db9d69 elementor-widget elementor-widget-image\" data-id=\"3db9d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2438\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/4-2-scaled.jpg\" class=\"attachment-full size-full wp-image-7468\" alt=\"\" srcset=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/4-2-scaled.jpg 2560w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/4-2-300x286.jpg 300w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/4-2-1024x975.jpg 1024w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/4-2-768x731.jpg 768w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/4-2-1536x1463.jpg 1536w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/4-2-2048x1950.jpg 2048w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/4-2-700x667.jpg 700w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-b83948d elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-top elementor-section-stretched elementor-section-height-default\" data-id=\"b83948d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-585553f\" data-id=\"585553f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5da9d37 elementor-widget elementor-widget-image\" data-id=\"5da9d37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2896\" height=\"2792\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/6-1.png\" class=\"attachment-full size-full wp-image-7472\" alt=\"\" srcset=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/6-1.png 2896w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/6-1-300x289.png 300w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/6-1-1024x987.png 1024w\" sizes=\"(max-width: 2896px) 100vw, 2896px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66da6ac\" data-id=\"66da6ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4391fef elementor-widget elementor-widget-image\" data-id=\"4391fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2932\" height=\"2792\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/5-1.png\" class=\"attachment-full size-full wp-image-7470\" alt=\"\" srcset=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/5-1.png 2932w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/5-1-300x286.png 300w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/5-1-1024x975.png 1024w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/5-1-768x731.png 768w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/5-1-1536x1463.png 1536w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/5-1-2048x1950.png 2048w\" sizes=\"(max-width: 2932px) 100vw, 2932px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-ad0c3bb elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"ad0c3bb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe254c0\" data-id=\"fe254c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-067c14a elementor-widget elementor-widget-image\" data-id=\"067c14a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"4371\" height=\"2094\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/7-1.png\" class=\"attachment-full size-full wp-image-7474\" alt=\"\" srcset=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/7-1.png 4371w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/7-1-300x144.png 300w\" sizes=\"(max-width: 4371px) 100vw, 4371px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-2259ea5 elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"2259ea5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c67d5dd\" data-id=\"c67d5dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e14d91 elementor-widget elementor-widget-image\" data-id=\"6e14d91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"4317\" height=\"2094\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/8.png\" class=\"attachment-full size-full wp-image-7478\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-5e26588 elementor-section-full_width elementor-section-height-full elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"5e26588\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f487a7f\" data-id=\"f487a7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1eb40f elementor-widget elementor-widget-text-editor\" data-id=\"d1eb40f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>developing the packaging<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-656bfdd fontsize-custom elementor-widget elementor-widget-text-editor\" data-id=\"656bfdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In developing the packaging structure of food products such as canned goods, pickles or legumes, the first challenge is the crowding of the sales shelves of these products in large stores. For this reason, in the redesign process of the top brand&#8217;s packaging, an effort was made to solve this problem by suggesting color corrections to help make the logo more visible and increase the readability of the writings, while maintaining the overall composition and structure of the packaging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0e1dce5\" data-id=\"0e1dce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19d45f8 elementor-widget elementor-widget-image\" data-id=\"19d45f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/07\/4.gif\" class=\"attachment-full size-full wp-image-7728\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-24eb68e elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"24eb68e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa811bc\" data-id=\"fa811bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9b7d66 elementor-widget elementor-widget-image\" data-id=\"e9b7d66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1244\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/07\/bartar-jpg.webp\" class=\"attachment-full size-full wp-image-8405\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-c5021bc elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"c5021bc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b3f12b\" data-id=\"5b3f12b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78a8d9c elementor-widget elementor-widget-image\" data-id=\"78a8d9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1244\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/07\/10-3.jpg\" class=\"attachment-full size-full wp-image-7730\" alt=\"\" srcset=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/07\/10-3.jpg 2560w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/07\/10-3-300x146.jpg 300w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/07\/10-3-1024x498.jpg 1024w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/07\/10-3-768x373.jpg 768w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/07\/10-3-1536x746.jpg 1536w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/07\/10-3-2048x995.jpg 2048w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/07\/10-3-700x340.jpg 700w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-43dc5fb elementor-section-full_width elementor-section-height-min-height elementor-section-items-top elementor-section-content-top elementor-section-stretched elementor-section-height-default\" data-id=\"43dc5fb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-39e1a95\" data-id=\"39e1a95\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c46dc3d elementor-widget elementor-widget-image\" data-id=\"c46dc3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2499\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/unnamed-file.jpg\" class=\"attachment-full size-full wp-image-7492\" alt=\"\" srcset=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/unnamed-file.jpg 2560w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/unnamed-file-300x293.jpg 300w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/unnamed-file-1024x1000.jpg 1024w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/unnamed-file-768x750.jpg 768w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/unnamed-file-1536x1499.jpg 1536w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/unnamed-file-2048x1999.jpg 2048w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/unnamed-file-700x683.jpg 700w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bd7ca88\" data-id=\"bd7ca88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-717e101 elementor-widget elementor-widget-image\" data-id=\"717e101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2487\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/mmmm.jpg\" class=\"attachment-full size-full wp-image-7490\" alt=\"\" srcset=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/mmmm.jpg 2560w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/mmmm-300x291.jpg 300w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/mmmm-1024x995.jpg 1024w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/mmmm-768x746.jpg 768w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/mmmm-1536x1492.jpg 1536w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/mmmm-2048x1990.jpg 2048w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/mmmm-700x680.jpg 700w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-177b9a9 elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-items-middle\" data-id=\"177b9a9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e87260\" data-id=\"1e87260\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a153215 elementor-widget elementor-widget-image\" data-id=\"a153215\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1247\" src=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/hhhhhhhhhhhh.jpg\" class=\"attachment-full size-full wp-image-7494\" alt=\"\" srcset=\"https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/hhhhhhhhhhhh.jpg 2560w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/hhhhhhhhhhhh-300x146.jpg 300w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/hhhhhhhhhhhh-1024x499.jpg 1024w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/hhhhhhhhhhhh-768x374.jpg 768w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/hhhhhhhhhhhh-1536x748.jpg 1536w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/hhhhhhhhhhhh-2048x998.jpg 2048w, https:\/\/the-brandingagency.com\/wp-content\/uploads\/2023\/06\/hhhhhhhhhhhh-700x341.jpg 700w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7aa7c33 elementor-section-stretched elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7aa7c33\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29f7f4b\" data-id=\"29f7f4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-977a4ba elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"977a4ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/the-brandingagency.com\/en\/portfolio\/hamgam-khodro-asia\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Next<\/span><span class=\"post-navigation__prev--title\">HAMGAM KHODRO ASIA<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div 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class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":11535,"template":"","meta":{"_acf_changed":false},"class_list":["post-14585","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/the-brandingagency.com\/en\/wp-json\/wp\/v2\/portfolio\/14585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/the-brandingagency.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/the-brandingagency.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":0,"href":"https:\/\/the-brandingagency.com\/en\/wp-json\/wp\/v2\/portfolio\/14585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/the-brandingagency.com\/en\/wp-json\/wp\/v2\/media\/11535"}],"wp:attachment":[{"href":"https:\/\/the-brandingagency.com\/en\/wp-json\/wp\/v2\/media?parent=14585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}