Designing a brand identity and introducing a new brand to the energy drinks market
The brand research in the energy drinks market found that the products in this market are very similar to each other. The brands in the market either did not have a specific message or tried to establish their identity by presenting the message that energy drinks will save you from the current situation.
To create differentiation, a transformative identity was designed into the brand strategy. Accordingly, this new energy drink brand was named “Life Star” to represent its identity, personality, and slogan.